itunes plus is apple's new DRM free high quality music format, The lack of DRM on the files will essentially allow users to do what ever they please with the music.
Even if they want to put it on their new Zune or PSP for example, granted they may have to convert the format a little.
This announcement comes about with the release of itunes 7.2 which is available for Mac and Windows on apple.com as usual.
Currently only EMI is bringing out DRM free music this way however high sales may prompt other record labels to follow suit.
We may still see DRM in our lives for years to come but this could potentially be the beginning of the end of DRM.
Lets hope the Movie industry does the same these Dinosaurs are going to make themselves go under if their not careful.
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